A new look at type. For this brief I was tasked with associating a personality to an assigned typeface (Adineue). This personality would then be shown through a photoshoot and applied to an advertisement for designers and creatives. I wanted to demonstrate Adineue in a new light and show of its bold letterforms in a more quirky style which was achieved using visuals to show its attitude, energy and freedom. I also wanted to show that the type could be interacted with and be applied to any situation. I created these sign props to further illustrate the attitude of the typeface.
